The Value of a Good Website

Oct 16, 2012 | Brand, storytelling, Technology, Websites

With today’s growing focus on technology it is paramount to have a modern, user-friendly and aesthetic website. It is also important that your website be optimized for mobile use. Those of us who work in the online marketing world know the value of this and see it every day, but there are groups of people who don’t see the value of a good website.

During a recent conversation with my father-in-law I truly began to understand a few reasons why people don’t want to spend money on a website. It caught me off guard at first and I thought it was a little silly, but I started to realize that I am very much of the opposite opinion and our disagreement boiled down to age and position.

My father-in-law is a great man. He works hard day in and day out as a VP of Sales for a steel company in the Midwest. We got to talking about marketing and how valuable a modern website is for your brand and business. He began to tell me how his company’s website stinks, but it didn’t matter. He was of the opinion that a better website isn’t going to increase their sales (because they are in B2B steel) and that spending that money will not make them any money. He also implied that they had a website and it works and it is paid for now so spending more money would be wasteful. His opinons make sense for a company that is in an older industry and may not fully understand the value of a website update.

I know these thought and opinons are widespread because of the generation that is in leadership in many companies like his. The idea of spending money that will get no return is something to cringe at. But, a good website means more than generating more sales leads.

A good website is your brand. When a person searches for Mexican food and comes across this website – – it hurts their brand. The colors and distracting images and poor lay out all contribute to an obviously cheap site that is going to turn customers off to your product. If a website isn’t aesthetically pleasing and easy to navigate, no one will spend enough time on your site to even learn about who you are and what you offer. You may offer the best product on the market, but no one will take the time to find that out.

A website reflects your brand to the world more than ever. I truly believe that a company’s brand can be improved or hurt by their website just as much as a negative interaction with an employee. In the case of my father-in-law’s steel company, they are a local favorite fabricator. They do the best work, are friendly and are on time. They have an excellent reputation and brand, but their website doesn’t reflect that effectively.

Think about your website. Does it accurately reflect your brand? It may be worth a little extra money and a new website to ensure the right image is being projected online to our tech-savvy world! We would love to help!

Dustin Hickle
Media Specialist

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