Video and Inbound Marketing

May 22, 2014 | Inbound Marketing, Video

Film lens

 
Make people come to you. 

This is the entire foundation that supports the marketing superstructure that is inbound marketing. Gone are the days of cold calls, door-to-door sales, and blanket fliers. People know what they want. They will search for what they want. You just need to set yourself up so that you are the one they find.

Enter the world of video.

It is no joke that YouTube has become one of the most popular concepts on planet Earth. Take a look at these stats:

  • More than 1 billion unique users visit YouTube each month.
  • Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth.
  • 100 hours of video are uploaded to YouTube every minute.
  • 80% of YouTube traffic comes from outside the U.S.
  • YouTube is localized in 61 countries and across 61 languages.
  • According to Nielsen, YouTube reaches more U.S. adults ages 18-34 than any cable network.
  • Millions of subscriptions happen each day. The number of people subscribing daily is up more than 3x since last year, and the number of daily subscriptions is up more than 4x since last year.

Source: www.youtube.com

So are you convinced that people are into video? Are you convinced that video can be a viable means to market yourself in a full inbound marketing program? You bet you are. Here are some ways to market yourself through video.

Tell Your Story


Everyone has one. Are you a family-owned organization? Do you have a rich heritage? Are you fresh out of school and therefore offer the latest in your industry? All of this matters to customers. A video of only a few minutes in duration can give your customers a peek into who you are and where you came from. It makes you real.

Offer a Look “Behind the Scenes”


Create a video that shows the ins and outs of what you do. Do you run a restaurant that does things in the kitchen in a special way? Are you a contractor who always goes the extra mile to make sure the job is done right? These are items that matter to your customer. A short video documentary will pull back the curtain and allow your customers to see what makes your business special.

Educate, Educate, Educate


You are an expert in your field. Consider putting together some short videos that offer tips, tricks, and guidelines to the general public. This satisfies a need for people, and they associate your name with quality advice and help. If a bigger problem comes up for them, they are bound to recall your name and seek out your services.

Have Some Fun


Marketing videos don’t always have to be serious to bring consumers to your business. Any video that is entertaining in nature will draw a viewing audience, and you simply need to attach your name to it. Easy money.

Now, pick one (or all) of the above, and go for it. Let a video do the work that previously required a small army of sales agents. Give it a try and see how applying video to inbound marketing can help grow your business.

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