What's the Deal with Hashtags? #IDontGetHashtags

Hashtag symbol

Hashtags have started to dominate the internet. Even before Facebook incorporated hashtags, many users still added them to their posts.

But what is the point of a hashtag?

A hashtag is a way to tag a post or picture. The tagged item is categorized with other things tagged with the same phrase. For example, if I post a picture with the hashtag #PictureOfTheDay, I can then click the link “PictureOfTheDay” to see what others have posted with the same hashtag.

This may seem silly, but it is actually very useful for businesses.

Promotion

Let’s say you post a status with the hashtag #TGIF. Your post will be placed in the #TGIF category. This hashtag could double or even triple the number of people who see your post. This is basically free advertising at its max because your audience has been widened and you get more of a chance to connect with people—at no extra cost.

Targeting


Hashtags also allow you to hit a specific target audience. You may be surprised by how many people click and read through them. Let’s say a car repair company posts something with the hashtag #CarProblems. Then, perhaps a driver—unrelated to the car company—breaks down and posts about his own #CarProblems on Facebook. After clicking the hashtag, he could see the repair company’s post and go to its website to get more information.

A Must-Use

All this hashtag talk may sound strange, but it is a great way to promote your company and make connections. 212 Media Studios typically encourages its clients to use hashtags well and often. We see it as a valuable way for businesses to gain traction on social media.

If you want to read more about this topic click here for an article that explains it more.

Have you ever used hashtags? Do you see it as valuable? Let us know what you think about this trend and how to best use it as a business. #UseHashtags.

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Jordan Gillette
Social Media Strategist
Learn more about Jordan!

About 212 Media Studios

212 Media Studios is a full service marketing agency, based in Warsaw, IN. Providing services such as SEO, social media management, print marketing, branding, and videography, 212 Media Studios specializes in helping businesses of all sizes catapult their marketing and brand awareness to the next level. To learn more about 212 Media Studios’ services visit our services page or contact us with special requests or for more information.