Whether this is your first attempt at social media marketing or you’re taking some time to analyze and adjust your current strategy, the most important social media decision you’ll make is choosing the best platform for your business. Learn how to use social media platforms to your advantage with this free eBook.
While every business is different, the social media choice is always simple: Choose the platforms your target customers already use. Seriously, be where they are—don’t wait for them to come to you. Is your typical buyer a woman between the ages of 25 and 45? Try Instagram and Facebook. Is your target customer a male over the age of 50? You’ll probably find him on Facebook.
Once you know your target buyer, getting started on the right social media platforms will be easy. Before you leave this page and start posting, though, remember this: Consistency is critical, and successful social media strategies require spending money on ads. Make a calendar of what to post and stick to it. Set aside some of your advertising budget for promoting your posts or buying ad space on the platforms where your ideal buyer is sure to see your content. Download this free guide to jumpstart your social media marketing efforts.
Remember—the best social media platform to use is the one your target customers already use.