By 2020, almost 75% of U.S. employees are projected to work remotely at some point during the week. Now that digital natives comprise a great portion of the workforce—and are increasingly taking on leadership roles—this trend will grow. Employers will continue to embrace the kinds of digital relationships that allow them to gain a competitive edge in every aspect of running a successful company, including marketing. Read more in our latest white paper.
Current changes in the physical corporate office are part of a larger move to work “smarter” by reaping the benefits of greater efficiency and productivity in less space. By tapping into a talented, digitally savvy workforce not limited by geography, more companies are overcoming skills gaps locally, not to mention budgetary restraints. For many corporations, outsourcing to top-notch marketing talent is the optimal choice.
Go Digital to Maximize Your Marketing Budget
Given the ease of remote communication, now is the time to enlist the help of your dream marketing team. Businesses want to invest in the best talent, rather than wasting money on underutilized space or programs. Recent studies found that 30% of the average organization’s office space is not being used efficiently. Many offices today are trading in their space for more (and better) technology, reducing overhead costs. By putting more money into appropriate technology and outsourcing important work to the most qualified team, companies are creating more effective digital office environments that help them succeed.
Remote work can increase productivity when it results in collaboration among the best talent, while also cutting workplace distractions. Today’s organizations are better situated than ever to invest in outsourcing their marketing needs to an effective team.
As labor markets tighten, the demand for specific skills grows. Innovative businesses will see this as an opportunity to move ahead of the competition by partnering with superior talent through increasingly digital partnerships. Establishing a working relationship that is digital from the start makes for stronger collaboration and communication. Read more about reimagining your work environment through outsourcing and innovation.