Wildfire: A Competitor that Inspires Me

Aug 20, 2014 | Brand

Matches lighting matches

I’m proud of 212 Media Studios. When I look around our office, I see committed individuals realizing and unlocking their full potential. When we come together, great things happen—and honestly, that’s my number one source of daily business inspiration.

But inspiration doesn’t only come from within the company—it also comes from without. No matter who you are or where you work, your competitors can always teach you something. Today, I’d like to talk about Wildfire, one of those outside sources that inspires my work at 212 Media Studios.

Wildfire is a marketing company from Winston-Salem, North Carolina, founded by Mike Grice and Brad Bennet out of their homes in 2002. They do what we do: branding, strategizing, social media, web development, graphic design, research, and copywriting. And, similar to 212 Media Studios, it’s not just what they do, but how they do it.

Strong Branding

Wildfire has a great company brand, which functions as its first, and in some ways most effective, portfolio. Think about the name Wildfire. It’s evocative, subtle, catchy, and connotative. Obviously, the idea is that Wildfire will spread your brand like…well, you get it. It would be easy to bludgeon visitors over the head with this concept, but the company doesn’t force it. The name is simply foundational to the brand.

Actually, Wildfire might take the brand a bit overboard when referring to Grice as Chief Pyrotechnics Officer, but softness in some areas allows for enthusiastic vivacity in others. What could be considered trite is instead perceived as the pinnacle of cool. This is only possible through advanced conceptual refinement.

Purposeful Connecting

Check out Wildfire’s about page. The individuals all have fire-related names, but also great bios. This creates an instant connection between the team and potential clients.

This kind of personal link is something to strive for. Unfortunately, Wildfire doesn’t do well on its own social media. This doesn’t mean its social media work for clients is no good—but it definitely doesn’t send the right message to interested parties. With a company like Wildfire, word-of-mouth is key to marketing. As our own Dustin Hickle says, “Social media is word-of-mouth on steroids,” and Wildfire could use a dose.

Have you ever been inspired by a competitor? We’d love to hear about it in the comments!

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